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International Trade & Exhibitions: some do's and don’ts

These will probably sound all quite obvious, so treat them as a gentle reminder on good housekeeping.


  • Stay hydrated
  • Remember to take a break
  • Set yourself some objectives but don’t overburden yourself, we suggest 3!
  • Enjoy yourself and smile
  • Keep the stand clear, smart and tidy
  • Listen and use open questions
  • You have two ears and one mouth ... listen more than you talk


  • Yawn and look bored
  • Drink, eat or smoke
  • Use mobiles or hand held devices in open view (unless demonstrating)
  • Use closed questions
  • Ignore anyone
  • Pounce, intimidate or be too pushy
  • Be under the influence of drink or drugs
  • Spend too long with visitors

It is an experience and with all experiences, you get out what you put in but most of all enjoy.

Written by Darren Elliott